Ready to go. It’s time for seo step number one, keyword optimize your content on page.
SEO has changed a lot over the last few years back in the old day keyword optimization was all about stuffing your page with keywords, but that doesn’t really work anymore instead the goal of on-page SEO today is to give Google context about what your page is all about. Yes. You still want to use keywords on your page, but you also need to help Google understand your pages.
Overall topic here’s how to do it. Your first step is to include your target keyword and a few important places on your page. That way Google can understand that your page is about and that specific term specifically. You want to add your keyword to these areas of your page.
Next, it’s time to give Google more context about your page and the best way to do that LSI keywords. LSI keywords are words and phrases that are closely related to your target keyword put another way their terms that tend to show up next to your keyword around the web. For example, if your target keyword was Will Smith, LSI, keywords would be terms like Fresh Prince of Bel Air, Gemini, Bad Boys, Men in Black and when Google sees these LSI keywords on your page, it makes them say we’re confident that this page is about Will Smith.
Actually, when you type your topic into Google you can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results. The Bold suggested keywords here usually make great LSI keywords then sprinkle in a few of these LSI keywords on your page and you’re good to go with that.
Let’s dive right into step number two, optimize your content for users.
Back in the day Google ad rank Pages based almost a hundred percent on pages with the most backlinks, yes backlinks are still important and I’ll show you exactly how to build backlinks in the next step, but to rank in Google today backlinks are not enough your content also needs to be optimized for users. That’s because Google pays very close attention to how people interact with your site in the search results. And if they notice that people are clicking on your site and then quickly heading back to Google, aw look at this cute puppy oh a cat boring next, but if they see users sticking on your page, that’s a green light you’re giving Google Searchers what they want.
This is awesome, and you’ll usually get a ranking boost with that. This exactly how to optimize your content for users so they stay on your page. First structure your content so people start getting actionable info ASAP in other words you don’t want to start your post off with a long explanation about why the topic is important. That’s only going to make people bounce, instead use a short intro then get right into the steps or tips or how the recipes work or plans or whatever you’re going to cover in your post. For example, when I write for clients blogs I don’t get into a long backstory about why the topic is important instead I have a brief five-line intro then it’s time for the first strategy.
Next make sure that your content is designed is on point, studies show that people largely judge your site based on design first and content second. So, if your site looks like a 1999 web page, you can expect a really high bounce rate. Now that doesn’t mean that your site needs to win any Design Awards or look fancy. In fact, in my experience a simple design tends to work best. For example, if you look at medium.com, there’s nothing remotely fancy about it, but it does have a clean design that makes it easy to read and skim which leads us to our last step.
Are backlinks still important for SEO . Yeah,. In fact Perficient digital has been tracking the importance of backlinks.Over the last three years and they found that links are basically just as important today as they were since they first started tracking them and if you follow the steps so far by creating epic content, optimizing it for users and adding hooks. You already have a strong foundation for building backlinks. It’s just a matter of getting your content out there to actually build those links and the best way to do that is by using broken link building.
In fact, I used broken link building to get links from super authoritative websites. Here’s how it works first find a broken link on a page that you want to get a link from. I personally use the helpful check my links extension from Google Chrome, which is free. It automatically crawls all of the links on a page and ID’s broken links, next you want to find a post on your site that will make a good replacement for the dead link. For example, I recently found a broken link on a website I wanted a link from and after looking through my site I found this other post that would be a pretty good replacement.
It’s not a one-to-one match to what the person link to but it’s close enough, finally reach out to the person that runs that site and ask them to swap out the dead link for a link to your content. Now for this process you can definitely work with an e-mail script as you send these out, but I definitely don’t recommend sending out the same generic email to a hundred different people. In fact, an Outreach study that I recently did found that personalized emails got 32 percent more replies and in my own marketing my open rates are above 70%! You don’t want emails that use the same exact pitch for everybody.
Bonus step, use unique Images.
You can keep using stock photos on your site however they might hurt your Google rankings as it turns out. The folks at reboot online recently ran an interesting experiment. They created 10 brand new websites all optimized around the keyword that they made up for the experiments on five of the sites. They used five stock photos that were already used on a bunch of other websites if for the other five they actually took their own images. That way they were a hundred percent unique. So, what do they find?
They discovered that the five websites that had Unique Images had improvements in rankings and the ones that used the stock images had their rankings decrease. So, what’s the bottom line? Whatever you can, try to use unique images in your content. These can be pictures that you take with your phone or illustrations that you make in Photoshop or screenshots that you take yourself as this study showed unique image seemed to have a direct impact on rankings.
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