Case Study

American University help with content development, traffic forecasting, and ranking

Content Development

Our partner American University was in need of developing new online graduate degree programs but was short on expertise around content development and search engine visability

Project summary

American needed insights into the viability of future educational programs and if it made sense to build these programs out.

The Strategy

We used real world data to find emerging trends to design engaging programs and content that aligned with student goals and to fulfill our partners vision. We researched similar degree programs and used all of these items to design and implement successful degree programs:


  • Content Development
  • Link Outreach
  • A/B Content Testing
  • Analytics
  • Social media marketing

Proven Results

Over the course of a few years we kept doubling search queries and student enrollment with over 400 keywords in the top 3 spots including keywords like Masters in Economics, Emic Perspective, Applied Economics, Counterterrorism Masters Degree, Masters in Nutrition Online and more.

Monthly Search Traffic


Conversion Rate

Ranking keywords


Online Leads

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