American University help with content development, traffic forecasting, and ranking
Our partner American University was in need of developing new online graduate degree programs but was short on expertise around content development and search engine visability
American needed insights into the viability of future educational programs and if it made sense to build these programs out.
We used real world data to find emerging trends to design engaging programs and content that aligned with student goals and to fulfill our partners vision. We researched similar degree programs and used all of these items to design and implement successful degree programs:
- Content Development
- Link Outreach
- A/B Content Testing
- Social media marketing
Over the course of a few years we kept doubling search queries and student enrollment with over 400 keywords in the top 3 spots including keywords like Masters in Economics, Emic Perspective, Applied Economics, Counterterrorism Masters Degree, Masters in Nutrition Online and more.
Monthly Search Traffic
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