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Non-Profit Education Case Study

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ISAC saw a recurring $7500/mo savings and multiple #1 spots on google.

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The business was suffering from a lead generation problem as well as a UX problem.

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Project summary

The clients website suffered from thousands of errors, deep pages that weren’t 3 clicks away, slow speed time and no PPC or social strategy.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Project Strategy” _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text ul_type=”circle” ul_position=”inside” admin_label=”Title” _builder_version=”3.27.4″ text_font=”Poppins||||||||” text_font_size=”16px” text_line_height=”1.8em” ul_font=”||||||||” ul_line_height=”2em” ol_font=”||||||||” header_font=”||||||||” header_2_font=”Poppins|600|||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” max_width=”800px” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”10%” animation_starting_opacity=”100%”]

The Strategy

Performed a site audit to find their strength and weakness in the space, on the site, and internally. First created a few systems for automation such as a content calendars across multiple channels, then met with team members to assess weekly reporting. Implemented SEO optimizations across key pages, performed UX testing and redesigned new landing pages to increase engagement and conversions.

Onpage SEO
Link Outreach
Google Tag Manager
Analytics
PPC audit

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Proven Result” _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.7.5″ text_font=”Poppins||||||||” text_font_size=”16px” text_line_height=”1.8em” ul_font=”||||||||” ol_font=”||||||||” header_font=”||||||||” header_2_font=”Poppins|600|||||||” header_2_font_size=”36px” header_2_line_height=”1.4em” max_width=”800px” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”10%” animation_starting_opacity=”100%”]

Proven Results

Within 30 days we got the sites errors down to 3.4K of which 2K are low priority and has minimal effects to website SEO
Site speed improvements went from 2.2 load to 1.34 sec page load times. Anything under 2 seconds is extremely fast and good for ranking purposes
Site traffic saw an overall increase of 8% YOY (year over year) over the last 3 months
Site saw a DA increase to 60 within 1 year
$200 spend yielded 95 qualified leads

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Want More Successful Projects?

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ISAC/ SEM

[/et_pb_text][et_pb_cta title=”Illinois Student Assistance” button_url=”http://organicsearches.net/projects” button_text=”Case STudy” _builder_version=”4.3.4″ header_level=”h3″ header_font=”Poppins||||||||” header_font_size=”22px” header_line_height=”1.4em” body_font=”Poppins||||||||” body_font_size=”16px” body_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#8b20bb” button_border_width=”12px” button_border_color=”#8b20bb” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”%%3%%” background_layout=”light” animation_direction=”right” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]

Outreach and Link Placement w/70% open rates and 30% click-thru

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Wiley/ SEO

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How we increased national keywords for education brands to page 1

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Sono Chicago/ SEO

[/et_pb_text][et_pb_cta title=”The Sono Chicago” button_url=”https://organicsearches.net/projects” button_text=”Case STudy” _builder_version=”4.3.4″ header_level=”h3″ header_font=”Poppins||||||||” header_font_size=”22px” header_line_height=”1.4em” body_font=”Poppins||||||||” body_font_size=”16px” body_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#8b20bb” button_border_width=”12px” button_border_color=”#8b20bb” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”%%3%%” background_layout=”light” animation_direction=”right” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]

Bed and breakfast with a 95% booking rate

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Running paid ads to Facebook and Google has been instrumental in our growth and we saw great results with Google Ads. Will continue to grow our channels thanks to Organic Searches

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Sometimes a human voice is all is needed to get the point across

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Find Us on Social Media

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Facebook.com/organicsearches

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