Fitness Case Study

Rightfit Personal Training doubled their leads in 70 days with an annualized ROI of 42,000%+!


70 Day ROI

Search and Conversion Optimization

The site suffered from broken links, thousands of missing redirects and slow page speeds.

Apart from slow page loads, users were leaving the site because the site wasn’t mobile ready and client was losing rankings in the top 3 spots.

Project summary

The site needed some optimizations so that it was more visible for terms outside of brand and it needed conversion help to reduce bounce rates, it also needed more powerful contextual links to help it rank better. The client also wanted to breakout in other markets including Austin, Phoenix, Philadelphia, Dallas, and regain marketshare in Chicago.

The Strategy

Created an audit to find out what the site was doing well and what it needed improved. It was determined that an on-page optimization was needed first which included rewriting hundreds of H1-h6 tags, switching images to webp formats, reducing and combining a lot of scripts, reworking redirects and creating new internal linking.


  • Onpage SEO
  • Link Outreach
  • Google Tag Manager
  • Analytics
  • Social media marketing

Proven Results

Over the course of 70 days the site saw a dramatic increase in SEO ranking in key markets while also lifting other rankings in other cities like Denver and Los Angeles. The ROI was 120% with an annualized ROI of42,954.71%



New Markets Ranking

Top 3 Keywords


Online Leads

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Owner, Doux&Mignon

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