Artificial intelligence has been around for decades, but recently the growth of machine learning is giving rise to some very human-like marketing campaigns. How should marketers react to the inevitable uprising of the robots?

What is artificial intelligence?
Artificial intelligence is defined as the theory and development of computer systems able to perform tasks that usually require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. The advance in technology gives machines capabilities that once only people had. They can now handle tasks we would normally do on our own like communicating with customers.

What are the benefits of AI for marketers?
AI is already being put to use in various marketing tasks. For example, AI programs can be used to analyze video content for marketing purposes. With many new automated tools and machine learning algorithms available, marketers can now take on more tasks without having to hire as many humans or work as hard. As industries become increasingly automated and digital, it will be even easier for marketers to integrate artificial intelligence into their strategies.

How will AI change marketing in the future?
Artificial intelligence has seen an uptick in adoption as more and more people use chatbots for customer service. Companies such as Facebook, Telegram, and Google have all adopted AI in various capacities. What does that mean for marketers? Is AI here to help, or to take away jobs?

What should you do to prepare for the rise of AI in marketing?
It’s important to know that AI cannot outperform humans in all areas. It does, however, provide an opportunity for marketing professionals to make more informed decisions and plan in advance for potential changes. Marketing is an industry that can use AI to gather data, interpret user behavior, and optimize campaigns based on insights gathered.