Case Study

State agency went from 10 sec page load to under 2 seconds dramatically increasing their leads to over 100% in less than 90 days

Search and Conversion Optimization

The site suffered from broken links, thousands of missing redirects and slow page speeds.

Apart from slow page loads, users were leaving the site because the site wasn’t mobile ready.

Project summary

The site needed some optimizations so that it was more visible for terms outside of brand and it needed conversion help to reduce bounce rates.

The Strategy

Created an audit to find out what the site was doing well and what it needed improved. It was determined that an on-page optimization was needed first which included rewriting hundreds of H1-h6 tags, switching images to webp formats, reducing and combining a lot of scripts, reworking redirects and creating new internal linking.


  • Onpage SEO
  • Link Outreach
  • Google Tag Manager
  • Analytics
  • Social media marketing

Proven Results

Over the course of a year the site saw a dramatic increase in SEO for thousands of new keywords over a 100 new keywords in the top 3 spots and increase in browsing. The site generates new leads and continues to grow at a fast pace as well as the overall domain authority of the site increased from 49 to 63!


Search Traffic


Conversion Rate

Top 3 Keywords


Online Leads

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Owner, Doux&Mignon

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