jose Gonzalez
Serial entrepreneur, marketer, and founder of Organic Searches , a Facebook, TikTok, & Google media buying firm comprising an in-house marketing division, consulting arm, and accounts team.
Work
Selected works from UX, Design and Media
Video agency
lets live private media
Project consisting of ux testing and web design
shopify/ecommerce/product creation
little luster
web design
Project consisting of product research, creation, marketing, web design
lifestyle website
peninsula buzios hotel
Project consisting of marketing, ecommerce and web design
about me
Graduated in top 10% of class with a 4.0 GPA from DePaul University
Which leads me to this...
That didn't matter one bit when it came to design, research, product creation and marketing offline and online. Let me tell you why.
Experience working in television sales and television marketing, have worked with actors, government, royalty, media agencies, and top brands helped me understand what it takes to get the publics attention but to keep it and then convert that to a sale takes much more work that what any university will prepare you because it takes a lot more than studying.
After graduating from Depaul with a 4.0 GPA, I was offered positions at several companies across the country. However, I decided to start my own business instead because I knew I could make more money by working for myself than by accepting any of these offers. The projects that I've completed, along with my experience in design and consulting have given me invaluable knowledge about creating effective marketing campaigns that get results fast.
I have launched over 200 successful Tik Tok ads campaign, 600 Facebook ads campaigns, 700 Instagram ads campaigns. I also conducted consumer analysis for thousands of companies.
As an entrepreneur, you will need to be able to analyze data related to consumers and their behavior. This means that you will need to be able to understand how consumers think, what they want, and how they make buying decisions. In order to conduct this kind of analysis, it is important that the entrepreneur has a solid understanding of the following:
Consumer Analysis - The analysis of consumer behavior in terms of purchasing patterns; demographic characteristics; product preferences; brand loyalty and usage patterns; etc.
Customer Analysis - The analysis of customer behavior in terms of purchasing patterns (what products are purchased/used); demographic characteristics (age/gender); psychographics (personality traits) etc.