FAQ SEO and PPC

Are you wondering about the ins and outs of SEO and PPC? In this blog post, we’ll explore what these concepts are, how they work, and how they can help you. We’ll talk about some common misconceptions around SEO and PPC and answer any questions you might have.

Differences between SEO and PPC
This article includes what is seo, what is ppc, why you should use them in your marketing strategy, and how they work. The article tells you what each term means, that seo is focused on rankings while ppc is focused on conversions.
Seo helps to rank well for your chosen keywords while ppc ads are usually shown after someone has already searched for something specific.

Should you use both SEO and PPC?
It’s hard to come up with an answer because it really depends on what you’re trying to accomplish. I would say if you have time and money for both, then use them. If you don’t have time for both, focus on one or do something else.

What are the benefits of using PPC?
PPC ads will send more targeted traffic to your website, because you are targeting people who are searching for what you have to offer. You will see higher conversion rates with ppc campaigns because you are only targeting people who are in-market for your services.

How do I get started with PPC?
PPC or pay-per-click is just one component in digital marketing strategy. A good place to start when you’re ready to dive into learning more about PPC is by starting with Google Adwords, and that’s because it’s an easy way to set up your very first campaign, with just five minutes of research, knowledge about your products or services, and understanding of keywords.

Some examples of great landing pages for e-commerce stores
With more than 1 billion websites on the internet, it can be tough to draw attention to your online store. A well-designed landing page can help you get one step closer to achieving your goal, which is why these are necessary for those looking to increase their traffic.
Some examples of great landing pages are: Wirecutter’s, REI’s, Nordstrom’s. The key element that makes them great? They all include an image or video that’s at eye level with visitors viewing their site from computer monitors. This creates an easy browsing experience and an opportunity to sell high quality products or services by including benefits within their text.